Privacy Policy for Orthosquare Multispeciality Dental Clinic Pvt. Ltd.

Orthosquare Multispeciality Dental Clinic Pvt. Ltd. (“Orthosquare”, “we”, “our”, “us”) is committed to protecting your personal information and ensuring complete transparency regarding how we collect, use, and store your data. This Privacy Policy outlines the types of information we collect, the purposes for which we use it, and the rights available to you under applicable laws, including the Digital Personal Data Protection (DPDP) Act, 2023 (India).

This Policy applies to all individuals who interact with Orthosquare through our websites (www.orthosquare.com, www.orthosquare.in), landing pages, appointment booking platforms, WhatsApp channels, SMS, customer calls, emails, or any digital touchpoint.

1. Consent

By accessing our platforms or submitting your information, you consent to the collection, processing, and storage of your data. This includes permission to contact you via Call, SMS, WhatsApp, and Email for appointment updates, treatment communication, reminders, and service-related messages—even if your number is registered under DND/NDNC, as allowed under telecom and healthcare guidelines.

If you do not agree with this Policy, please refrain from sharing your personal data through any Orthosquare channel.

2. Information We Collect

2.1 Personal Identification Details

• Full Name
• Contact Number
• Email Address
• Address / Pincode
• Gender (optional)
• Date of Birth (optional)

2.2 Medical & Dental Information (Sensitive Personal Data)

• Medical and dental history
• Dentition issues
• X-rays, scans, clinical photographs
• Treatment notes
• Doctor remarks
• Appointment history

2.3 Technical Data (Automatically Collected)

• IP Address
• Device & Browser information
• Pages visited
• Session duration
• Cookies and tracking information
• Approximate location

2.4 Lead Source & Marketing Data

• Meta (Facebook/Instagram) lead forms
• Google Ads submissions
• WhatsApp enquiries via Haptik
• Phone call logs
• Landing page submissions
• CRM entries via Prodoc
• Campaign and clinic tagging

3. How We Use Your Information

3.1 For Clinic Services

• Managing appointments
• Sending confirmations & reminders
• Evaluating medical history
• Preparing treatment plans
• Internal coordination across clinics

3.2 For Communication

• Appointment updates
• Follow-up communication
• Treatment-related guidance
• Preventive care notifications
• Clinic programs, offers, and service updates

DND/NDNC Note: By submitting your number, you authorize Orthosquare to contact you even if your number is registered under DND/NDNC.

3.3 For Marketing & Remarketing

• Google & Meta Advertisements
• WhatsApp broadcast updates
• SMS & email reminders
• Lead nurturing workflows
• CRM-based automation through Prodoc

3.4 For Website & Platform Optimization

• Monitoring website traffic
• Enhancing user experience
• Fixing technical errors
• Personalizing content

4. How We Store & Protect Your Data

We use industry-standard security practices including:

• Encrypted data storage
• Firewalls and anti-malware systems
• Secure hosting through BigRock
• Role-based data access via Prodoc CRM
• Internal data security audits

While no digital system can guarantee absolute security, we consistently follow best practices to safeguard your information.

5. Sharing of Your Information

We never sell your personal data.

We may share information only in the following cases:

5.1 Internal Teams

• Doctors
• Clinical assistants
• Customer support
• Appointment coordinators

5.2 Authorized Service Providers

For operational and compliant purposes only:

• Prodoc (CRM)
• Haptik (WhatsApp Business API)
• Razorpay (Payment Gateway)
• BigRock (Hosting)
• Google & Meta (Analytics and Ads)
• Audited partners under confidentiality agreements

6. Your Rights Under the DPDP Act

You may request:

• Access to your personal data
• Correction of inaccurate information
• Deletion of your data
• Withdrawal of marketing consent
• Information on how your data is processed
• Nomination of another person to exercise your rights

To exercise your rights, contact: marketing@orthosquare.com

7. Children’s Privacy

We do not knowingly collect information from children below 13 years without parental consent. If you believe such data has been submitted, please notify us for immediate removal.

8. Cookies & Tracking Technologies

We use cookies and similar technologies to run this website, understand how it is used, and measure our advertising. Except for those strictly necessary to operate the site, these are loaded only after you consent.

8.1 Categories we use

Tags are delivered through Google Tag Manager, which is a container and does not itself set advertising or analytics cookies.

8.2 Google Consent Mode v2

We use Google Consent Mode v2. Until you make a choice, Google’s services are instructed not to store or read cookies and not to use your data for advertising. Your choice is communicated as four signals:

• ad_storage — storing advertising identifiers
• ad_user_data — sending your data to Google for advertising purposes
• ad_personalization — using your data for personalised advertising
• analytics_storage — storing analytics identifiers

Where consent is declined, Google may still receive anonymous, cookieless signals used to estimate aggregate trends. These cannot be used to identify you.

8.3 Changing or withdrawing your consent

You can change or withdraw your consent at any time, and withdrawing is as easy as giving it. Your previous consent remains valid for the period before you withdrew it.

Open cookie settings

You can also block or delete cookies through your browser settings, though parts of the site may then not work as intended.

9. Data Retention

• Medical data: retained for 7 years
• Marketing data: retained until consent is withdrawn
• Operational data: retained as per legal requirements

10. Updates to This Policy

This Privacy Policy may be updated periodically, with changes reflected via the “Last Updated” date mentioned above.

11. Contact Information

Orthosquare Multispeciality Dental Clinic Pvt. Ltd.
Email: marketing@orthosquare.com
Phone: +91 98928 63263
Website: www.orthosquare.com / www.orthosquare.in